Visibility Report — Brent Darden LLC

The Scorecard

Where you stand — and where you're bleeding

Six categories. Five sit at critical. Speaker bookings are decided in the categories you're scoring zero on.

Google Business Profile 0 / 15

CriticalNo verified GBP found — you don't appear in Google Maps for any speaker-related search

Review Strength 0 / 15

CriticalZero Google reviews visible — nothing for event planners to trust-check

Photo & Media Presence 0 / 15

CriticalNo photos on Google — assets exist (you have headshots, stage photos) but they're not deployed where it counts

Video Presence 5 / 15

PartialYouTube channel active with content — but zero of it is deployed to Google Business or social-video surfaces

Local Listings & Citations 1 / 15

CriticalOne listing — Heartland Black Chamber, and even that has the wrong phone number. Not on Yelp, Apple, Bing, or any speaker directory.

Website & SEO 13 / 25

ModerateSite is live and HTTPS — but missing schema, no city in title tag, no NAP consistency

The Competitive Landscape

Two battles. Right now, you're losing both.

The Visibility Battle

When event planners search "speaker Kansas City" or "storytelling coach KC," this is who appears.

Speaker	Google Presence	Rating	Signal Strength
Rae Lyon — Lyon Coaching Group	Active	4.8★	62 / 100
Charles Marshall — Springfield	Active	5.0★	55 / 100
Brent Darden LLC	Not findable	—	19 / 100

Translation: Rae Lyon shows up in local search. Brent doesn't. That's not a talent gap — it's a visibility gap. And it's fixable.

The Market Battle

When an event planner or leader in KC searches for a speaker, these are the real alternatives they're choosing between.

Speaker	Positioning Lane	Brent's Advantage
Rae Lyon	Mindset Architect — Coaching	Mindset → Storytelling specificity
Charles Marshall	Funny Motivational Speaker	Humor → Transformation focus
Donald Miller	Keynote for Business Leaders (national, premium)	National → Local presence + accessibility
Brent Darden LLC	Storytelling for Leaders	OPEN LANE — uncontested in KC

Translation: Charles Marshall owns humor. Rae Lyon owns mindset. Nobody in KC owns storytelling for leaders. That's Brent's lane and it's completely uncontested. He just needs to show up.

Your Top Visibility Gaps

The three gaps costing you the most bookings

Every speaker search in KC right now is going to someone else — not because they're better, but because of these three specific gaps.

GAP 01 — 30 PTS · HIGHEST SINGLE IMPACT

No Google Business Profile

What you haveNo verified GBP listing

What competitors haveRae Lyon & Charles Marshall both have active GBPs with reviews + photos

Why it matters: This single gap accounts for categories 1, 2, AND 3 of the scorecard. GBP Completeness, Reviews, and Photos all sit at zero because there's no verified listing to attach them to. Not appearing in Google Maps or the local 3-pack for any speaker search.

GAP 02 — 14 PTS · CITATION DESERT

No Speaker Directory Listings

What you have1 listing (Heartland Black Chamber) — with the wrong phone number

What competitors haveCharles Marshall on eSpeakers + speaker bureaus + dedicated KC landing page

Why it matters: Speaker directories (SpeakerHub, eSpeakers) have event planners actively looking to book. Brent is invisible to all of them. Siri pulls from Apple Business + Yelp. Alexa pulls from Yelp + Bing. ChatGPT cites Yelp + directories. None of them can recommend you.

GAP 03 — 8 PTS · UNDERMINING EVERY OTHER LISTING

NAP Inconsistency + Missing Schema

What you haveTwo phone numbers across public sources (708 Chicago area on Chamber, 816 local on site). No LocalBusiness schema. No city in title tag.

What competitors haveDonald Miller: locked NAP, schema markup, city-optimized title tags across all properties

Why it matters: Google uses NAP consistency as a trust signal — conflicting data suppresses rankings. Fix the phone number first (one number, everywhere). Then add LocalBusiness schema. 30-minute fix that unblocks everything else.

The Plan — 3 Steps

We Audit ✓

Visibility scored across 6 categories — complete (this report)

We Reveal

We walk you through what's broken, why it matters, and what fixing it costs

We Build & Maintain

Full visibility build, then ongoing monthly cadence to keep you ahead

Recommended Program

Black Belt Visibility Program

With a score of 19/100, Brent needs a complete visibility build — not a patch. NAP cleanup, full GBP claim + optimization, all Tier 1+2 listings (including speaker directories), LocalBusiness schema deployment, and monthly visibility maintenance. From invisible to the obvious choice in Kansas City.

Book Your Strategy Call

Or call 844-360-NINJA (844-360-6465)